You mean I gotta drink this coffee hot?!?

Subliminal advertising is no longer subliminal. I have come to this realization as I stare at the animated coffee sign hanging in the window of the café across the street. It is a simple sign, that for less than a second says the word "coffee" in an italic, red script; quickly changing to a yellow coffee cup with white squiggles of steam rising from the top. It's very silly looking, and makes you question how pretentious the owners must be to think this a fabulous sign. Yet, for some reason, the moment I set eyes on it, I wanted nothing more than a nice, big, smooth, heart-warming cup of coffee.

I will now fight this temptation by making a cup of Darjeeling tea.